Analyst Day Presentation

MEASUREMENT FOCUSED ON THE NEEDS OF THE BRAND 49 DECODING CTV MEASUREMENT An In-Depth Look at Reach, Frequency, and ROI 50 95MM CTV Households. INNOVIDI ANA LE CENSUS LEVEL MEASUREMENT Unparalleled view of the 106MM¹ CTV homes 20 35 Brands Campaigns Source: eMarketer. Connected TV Households, V3, 2021-2025 September 2021 ANHEUSER-BUSCH 3 General Mills LAZ BOY SUBWAY How $35M 1.7B 169 Media Spend Impressions Publishers BUILT FOR TV Participating Brands Include: Boehringer Ingelheim Powered by Innovid Key ACURA gm mastercord USAA INDEPENDENT, CENSUS MEASUREMENT BUILT FOR CTV HONDA The Rowerof Drea MOLSON COORS Walgreens 25+ Connected Device Types Colgate ...kudos to Innovid and ANA for tackling these very important topics and presenting their findings, along with case study examples, in a report that should be must-reading for anyone with a stake in CTV's future." Will Richmond, VideoNuze Jack in the b Southwest Whirlpool INNOVID INDEPENDENT SOURCE OF TRUTH Single platform for unified and trustworthy measurement INNOVID

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