ICR Conference

Elevate taste, styling and quality of our products - focus on sustainability BRAND ELEVATION Develop one global line of product Focus on key product categories for Heritage, Millennial and Gen-Z customers CEFFA Increase full price selling - customer perceived value-based pricing Continue to perfect image & photography in marketing, e-comm and all advertising media GUESS Optimize the customer experience across our GUESS ecosystem (Stores, E-Com, Wholesale and Licensees) 10

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