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Czech case study: iLottery retention and frequency is driven by gamification
Making iLottery more playful and entertaining - because the most frequent experience is
non-winning
Gamification proposition 'Golden Wheel' provides customers with a second chance to win
a small prize
40
Has improved gaming experience and increased frequency of bets
✔ Quick and massive adoption by iLottery customers
47%
of active customers
participating¹
Source: Company information
(1) Data reflects last 6 months
17%
increase in customer
Spend¹
13:57 0.
www.sazka.cz/zlate-kolo/odmeny !
Zlaté kolo
Roztočte každý den Zlaté kolo a múžete vyhrát až
100 000 Kč!
0
met
ZA SAING
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2. Zlataky
VENUS
K
VERSENY
60 Kč
50 Kč
ROZTOČIT ZLATÉ KOLO
Zlatak
ww
100 K
O
100 Kč
350 Kč
MICHAL
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8038
eliz!
CHR
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2
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