The Power of Purchase Intelligence

Bridg Acquisition: Strategic Rationale Bridg | Headquartered in Los Angeles, CA A customer data platform working with leading retailers to help them understand and reach customers using product-level insights Product Level Insights that Differentiate from CDP Peers Partnerships with Leading Businesses Potential New Advertising Solutions Ⓒ2021 Cardlytics Privacy Focused ● ● ● ● ● ● ● ● ● Access to SKU and UPC data through its client relationships Connects to all of a merchant's customers through proprietary technology Capable of connecting to 90% of point of sale systems in the United States Ability to ingest, clean and categorize SKU data to create usable insights Well entrenched in the restaurant vertical Expansion into retail and grocery with several key contracts signed in 2020 and 2021 Ability to target on other digital media platforms, including Cardlytics Potential to enable product level offers for FI partners Once integrated, Bridg could move to deterministic modeling Possibility for measurement business Built from the ground up to protect consumer privacy and security Not reliant on cookies or other sources for data ingestion Data never leaves the platform and is never sold 3

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