Snap Inc Investor Presentation Deck

Snap Inc. DAU² 3. 196M 90M 36M Significant DAU and ARPU Opportunity $17 ही 9 years old 14 years old $58 NORTH AMERICA ¹ ARPU ³ f 16 years old $196 Comparison is illustrative as each Company calculates daily active users differently. 2. 1. Snap Inc. includes the US, Canada, Mexico, the Caribbean, and Central America. Facebook includes the US and Canada only. Twitter includes the US only. Snap Inc. internal data for Q3 2020 as compared to publicly reported Facebook and Twitter data for Q3 2020. We define a Daily Active User as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. Twitter's monetizable Daily Active Users are shown and is defined by the Company as people, organizations, or other accounts who logged in or were otherwise authenticated and accessed Twitter on any given day through twitter.com or Twitter applications that are able to show ads. Facebook defines Daily Active Users based on user activity only on Facebook and Messenger and not on the Company's other products. Snap Inc. internal data for Q3 2020 as compared to publicly reported Facebook and Twitter data for Q3 2020. We define ARPU as quarterly revenue divided by the average Daily Active Users. Twitter's ARPU is calculated as quarterly revenue divided by the average monetizable Daily Active Users. Facebook's ARPU is calculated as quarterly revenue divided by the average Daily Active Users. ARPU is presented as annual ARPU, calculated as the sum of each reported quarterly ARPU. See Snap. Inc. public filings with the SEC. 30

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