Shopify Investor Presentation Deck

Funnel effect: Entrepreneurs today become Plus merchants tomorrow Anyone who wants to be an entrepreneur can build a store Starter $5 per month Basic $39 per month* Shopify $105 per month Advanced $399 per month Shopify Plus $2,000+ per month + variable platform fee Homegrown / upgraded merchant *Pricing change effective for new merchants January 2023 and for existing merchants April 2023 Entrepreneurs SMBs Larger Brands elph LUKE'S: CERAMICS Selected Brands CHANDLER HONEY (R) ROYALTY SOAPS tokyobike allbirds GYMSHARK Nestle PAPALLAMA menin maid TRADE MARK Heineken 11

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