BAT Results Presentation Deck
Modern Oral: Velo continued International
leadership*
VII
VELO
Growing Velo
revenue faster
than volume
+37%
Velo revenue
growth**
+10%
Velo volume
growth
BAT
Maintaining European leadership
in a fast growing category
31.4%
-3.4 ppts
Velo volume share of
Global Modern Oral category*
A BETTER TOMORROW
69.2%
-30 bps
Velo volume share of
European Modern Oral category*
***
***
* Velo is volume share leader in 4 of the international top 5 (i.e. excluding the US).** Revenue and volume growth versus H1'21. Revenue growth at constant rates. See Appendix A2. ***Share growth versus FY21. For share definitions see Appendix A3. Velo brand
represents over 75% of our Modern oral volume. Velo volume share across Top 5 Modern Oral markets: US, Sweden, Denmark, Norway, Switzerland and now excludes Germany.
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