Asos Results Presentation Deck
2023 asos
03. Robust and flexible balance sheet
Investment re-prioritised to support innovation in key initiatives
Project
Al-based pricing elasticity tool to
optimise markdown approach
"ASOS Drops" functionality
Further development of Partner Fulfils
Flowline forecasting for ASOS Design
products
Further development of
personalisation functionality
↑
↑ ↑↑
Result
Reduced markdown depth for top 40 brands
over peak
Limited drops to give customers a fairer
chance to access in-demand product
Infrastructure to add additional partners
with a more efficient onboarding process
Improvement of out of stock rate
Personalising view of recently stocked
products and increasing exposure to wider
product range
asos drops
THE place to get
Air Jordan 1 Retro High OGS
ENTER THE PRIZE DRAW
UK arly Entry open 12/04/23 10:00 OM-13/04/2300 GMT
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