Intermedia IPO Presentation Deck
3 CORE Model: Differentiated and Highly Popular Proposition to Channel Partners
95%
Benefits to Channel Partners
of MSPs / VARs prefer reseller model due to
better economics and ability to bundle and
monetize additional services
- 2019 McKinsey Study¹
Superior economics
Customer relationship retention
Low disintermediation risk
Control over pricing, packaging, billing
and solution bundling
||||
Fosters long-term customer
relationship development
1, McKinsey & Company, Intermedia Go To Market Strategy Study, March 2019
2. According to Intermedia estimates
INTERMEDIA™
Benefits to Intermedia
Partner loyalty
Partners incentivized to
grow their business on
Intermedia's platform
Financial and operational leverage
as partner primarily responsible for
customer facing activities
CONFIDENTIAL
~5x
higher revenue for agents under CORE
model compared to traditional agent model²
Traditional Agent Model
Number of users
Price per user
MRR
Upfront comp (X MRR)
Months
Monthly commission
Year 1
Year 2
Year 3
Year 4
Year 5
Agent Revenue
Agent Commissions / Profit
CORE Model
50 Number of users
$25 Price per user
$1,250 MRR
4 $5,000
60
15%
Buy price
Margin %
$188 Margin $ per user
Months
Monthly gross profit
$7,250 Year 1
$2,250 Year 2
$2,250 Year 3
$2,250 Year 4
$2,250 Year 5
$16,250 Reseller Revenue
$16,250 Reseller Profit
CORE Model Revenue
versus Agent
CORE Model Profit
versus Agent
50
$25
$1,250
$15
40%
$10
60
$500
$15,000
$15,000
$15,000
$15,000
$15,000
$75,000
$30,000
Up to 5x
Up to 2x
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