SmileDirectClub Investor Presentation Deck
4 Differentiated value proposition via teledentistry platform
Smile journey is managed with a proprietary, and clinically
teledentistry platform, SmileCheck.
distinguished,
3D image
3D image
or impression kit
Optimizing key drivers.
Process engineering
across the member
journey allows SDC to
control key KPIs, such as
show rates for SmileShop
appointments and
acceptance or return
rates for impression kits.
smile
DIRECT
CLUB
Treatment setup
& purchase
Treatment plan setup,
doctor review, &
purchase
Manufacturing
Urgency matters.
Within 24-48 hours of the
3D image capture, dental
technicians and doctors
work together to create
and approve a treatment
plan in SmileCheck, while
a 3D preview of the new
smile is sent to the
member. The speed of
treatment plan design
aids in the purchase
decision.
Aligner manufacturing
& fulfillment
Why manage the entire process?
Saving time and money.
SDC is vertically
integrated, and their 3D
printing and automated
aligner production allows
them to pass these
manufacturing savings on
to their members. Vertical
integration also enables
SDC to efficiently scale to
meet growth demands.
ਦਾ
Treatment &
maintenance
Teledentistry platform
for doctor monitoring
& communication
Ensuring excellent results.
SDC's teledentistry platform
allows the treating doctor to
follow the journey from the
beginning all the way
through retainer purchase.
Members register their
aligners for reminders,
communicate with dental
professionals, and have
mandatory check ins every
60 days.
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