DraftKings Mergers and Acquisitions Presentation Deck
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MARKETPLACE IS BOTH ACCRETIVE TO LTV / CAC FOR OUR CORE
BUSINESS AND A HIGH MARGIN REVENUE OPPORTUNITY
(1)
(2)
DRAFTKINGS MARKETPLACE
NFTS/ digital collectibles are large, growing, and high
margin market
Top NFT marketplace generated $382mm in Q2 2021
transaction volume, up from $3mm in Q2 2020(1)
Sports NFTs are very attractive category within NFT market;
sports collectors most active and most loyal participants
Top sports NFT player has had $650mm+ in all time
transaction volume, most of any digital collectible set(2)
Autograph poised to be a leading sports NFT player, touting
exclusive rights with Tom Brady, Wayne Gretzky, Tony
Hawk, Derek Jeter, Naomi Osaka, and Tiger Woods already
DraftKings Marketplace will be the exclusive seller of
sports NFTs from Autograph
DraftKings is aligned with Autograph; option to obtain
ownership stake through the exercise of warrants
DraftKings will also be adding additional partners and
exploring opportunities to mint our own NFTs in the
future
DraftKings Marketplace creates long-term shareholder
value in several ways
LTV of core business: Customer retention will improve
and customer spend will increase as we have an
additional product for our customers to engage with
CAC of core business: CAC will improve from both cross
selling and large social media following of iconic athletes
Great standalone high margin revenue opportunity
Duneanalytics.com.
Cryptoslam.io.
DRAFT
KINGS
MARKETPLACE
DraftKings Marketplace launching soon
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