Zegna Investor Day Presentation Deck

THE ZEGNA CLIENTELING APP: EMPOWERING OUR RETAIL TEAMSTO UNLOCK THEIR OMNI-POTENTIAL VIA ZEGNA CLIENTELING APP 17/05/22 2021 USA pilot go-live ZEGNA CLIENTELING APP ZEGNA ● Access omni-channel client information Creation of styling look- books and product selling features Mobile check-out Q1 2022 Global Roll-out PAST 30 DAYS PERFORMANCE as % of Total Boutique Revenues GLOBALLY 29% USA 37% Note: Clienteling revenues calculated as Boutiques sales generated within 30 days from when a customer advisor has made a personal outreach via the proprietary Zegna Clienteling App; period captured here as 30 days previous to May 14 2022 Ermenegildo Zegna Group 83

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