BAT Investor Conference Presentation Deck

The transformation is happening in ENA 133 2021 2020 2019 14% 8% 5% ΕΝΑ Note: % Revenue by market FY2021 2021 New Categories Revenue as % of Total Revenue (Selected markets account for >90% of ENA New Category Revenue) 56% 53% 48% 38% 32% 32% 28% 26% 26% 26% 23% BAT 19% ||| FIN KAZ SWE GBR POL NOR AUT ITA DNK FRA UKR CZE RUS CHE + A BETTER TOMORROW 14% 10% 37

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