Wix Results Presentation Deck

In Q2, 63% of our subscriptions came from users who joined in prior quarters and did not require additional marketing dollars to purchase a premium subscription. Our opportunity to convert a large cohort of existing users into subscriptions is unique to our freemium business model. During Q2, 67% of new subscriptions purchased were for periods of one year or longer with the remaining 33% being monthly subscriptions. As of the end of Q2, 82% of our subscriptions are for duration of one year or longer. -7- % Gross New Subscriptions By Cohort 62% 63% 59% 60% 40% Q1'16 77% 38% 23% Q1'16 Q2'16 60% 40% 75% Prior User Cohorts 37% 65% Q3'16 Q4'16 Q1'17 Q2'17 % Gross New Subscriptions By Package Duration 35% 41% 70% Current User Cohort 30% 63% 37% 65% 35% 67% 33% 25% Q2¹16 Q3'16 Q4'16 Q1'17 Q2'17 1 Year or Longer Monthly WIX.com

View entire presentation