Missfresh IPO Presentation Deck

Massive Neighborhood Retail Market in China with Multiple Business Models Calls for Emerging Super Platforms 2025 China's Neighborhood Retail Landscape Driven by Digitalization Digitalized neighborhood retail market size in 2025 RMB 7.2trn (US$1.1trn) 2020 20.9% Online G 优鲜 2025E RMB11.9trn RMB15.7trn Total neighborhood retail market size 又好又快 45.5% Online Source: iResearch Note: USD/RMB = 6.4391 Traditional E-commerce Intelligent Fresh Markets Supermarket- to-Home Community Group Purchase DMW Product Variety RMB 600bn Product Quality and Convenience RMB 2.2trn Price Advantage RMB 1.4trn 5

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