SmileDirectClub Investor Presentation Deck
SDC has built a brand at scale that our
members love.
We compared our member satisfaction scores with those of other DTC competitors and traditional
DSOS and consistently tracked higher than the competition.
Google Reviews & Member Sentiment
5.0
4.8
4.6
4.4
4.2
Total # of Reviews
100,000
90,000
80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
4.8
SDC
96%
90,676
SDC
Customer Rating (¹)
4.7
DTC Competitors
4.4
DSO
smile Source: Internal company surveys, public information. Data as of Jan. 2021.
DIRECT CLUB
95%
2,962
Total Reviews
DTC Competitors
% Positive
NPS 46(2) - one of the
highest in spec.
healthcare industry.
BBB rating of A+
Note: DTC rating is an average of DTC competitors. DSO rating is average of two larger DSOs in the US.
(1) Google rating. (2) All time average rating. (3) Company website.
87%
12,503
DSO
98%
96%
94%
92%
90%
88%
86%
84%
82%
% Positive Sentiment
Approx. 22% of members
come from referrals.
Average rating 4.5/5.0 I
with over 200K member I
reviews (3).
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