Playboy SPAC Presentation Deck
PLAYBOY 2020
32
Gaming & Lifestyle Growth Plan
GLOBAL LIFESTYLE EXPERIENCES MARKET¹,2
($ in billions)
$1,122
Playboy's Lifestyle Experiences Segment Expected To Generate Approx. $4M in revenue in 2020.
2018A
$1,165
2019E
18A-24E CAGR = 4.0%
$1,210
2020E
$1,259
2021E
$1,310
2022E
$1,361
2023E
$1,416
2024E
Source: Grand View Research, Wall Street Research, Artsy, Billboard.com, Music Business Worldwide, Statista.
¹ Includes Digital Gaming, Spirits, Furniture, Bedding, Art, and Recorded Music markets.
22019E-2024E figures extrapolated based on 2018-2024 CAGR of 7.3% for Digital Gaming, 2018-2024 CAGR of 5.1% for Furniture, 2018-2024 CAGR of 3.2% for
Spirits, 2018-2024 CAGR of 5.1% for Bedding, 2014-2019 CAGR of (5.7%) for Art, and 2014-2019 CAGR of 5.9& for Recorded Music; Digital Gaming Includes Online
Gaming and Online Sports Betting; Digital Gaming 2018-2024 CAGR estimate of 7.3% based on a blended 2018-2024 CAGR of Online Gaming and Online Sports
Betting; Art Includes Online Art Sales and Art Auction Sales.
Playboy Brand Value:
Playboy brand well known for creating aspirational, culture-driven and fun
experiences that span gaming, nightlife, hospitality, art & music
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GROWTH OPPORTUNITY
Growth Opportunity:
Social casino gaming generated $6.2B in revenue in 2019; opportunity to build a
portfolio of games with shared branding to drive revenue and lower user
acquisition costs
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Existing gaming partnerships with the biggest suppliers globally: Microgaming,
Caesars Entertainment, Scientific Games, FanDuel and more
Well positioned to expand brand into lifestyle experiences in China
Open platforms, such as Unreal, enable efficient development of immersive
virtual experiences; strong opportunity to create virtual Playboy Mansion / Game
House to take advantage of consumer behavior and with a target audience that
has an affinity for Playboy
Success with Fanduel partnerships demonstrates brand affinity with sports
betting consumer base
JV partnership and execution plan in place to launch Spirits in China in 1H 2021
Discussions underway with producers to expand beloved Playboy Jazz FestivalView entire presentation