Honest IPO Presentation Deck

DRIVE MARKETING INNOVATION 1 Deepen Consumer Relationships . . . EXPANDING SHARE OF WALLET . • Developing holistic product offerings Enhancing consumer experience Increasing product accessibility across channels . Executing on Content, Community, Commerce strategy Promoting brand equity ~90% of Diaper Buyers Have Expanded their Purchases Beyond Diapers (1) -50% of Diaper Buyers Have Purchased Two or More of Our Non-diaper Products (1) EXPAND AVERAGE BASKET SIZE AND FREQUENCY OF USE BRING NEW CONSUMERS INTO THE HONEST PLATFORM Source: Third party survey conducted on our behalf in August 2020, US Census Bureau. 1. Based on survey of current Honest Diaper consumers, 2. US Census Bureau as of December 2020; 3. Coresident mothers aged 25-39 with children under 18 Increase Brand Awareness ↑ Households in the US (2) 128MM Millennial Moms in the US (2)(3) 18MM Honest Consumers Only 1 in 4 diaper buyers aware of Honest (unaided) INCREASE NUMBER OF HONEST CONSUMERS 26

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