Rally SPAC Presentation Deck
Events playbook
Regional/venue-specific growth plan ...
Expected average revenue vs marketing spend per state¹
$300,000
$200,000
$100,000
$50.00
$40.00
Event price per ride¹
$30.00
$20.00
$10.00
$0
$0.00
2022
Revenue per state
2022
2023
Marketing spend per state
2023
Conversion%
1.Please see Financial Information disclaimer on Page 4
2024
2024
Launching unique routes per state¹!
1.
2.
50.0
3.
40.0
30.0
20.0
10.0
0.0
How Rally expects to grow events business
2022
2023
Marketing spend per unique route per state
40
2024
Unique routes per state
$5,000
$4,000
$3,000
$2,000
$1,000
$0
Rally invests marketing spend in a region to build awareness.
As awareness grows, new unique crowdsourced routes develop in the
region. Once established, these routes bring recurring revenue for a variety
of different events in the region.
As a result, Rally more efficiently captures event goers. This leads to
decreased marketing spend per state and per unique route, even as
revenue in the region increases.
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