DraftKings Investor Day Presentation Deck
D
Superior cross selling capabilities set the foundation for a strong state launch
Percent of Active DFS Users Cross Sold (1) - Launch Year and Year 1(²)
65%
●
New Jersey
64%
West Virginia
63%
Indiana
50%
Pennsylvania
57%
New Hampshire
• We have ~5M unique paid user DFS database (+20% vs. prior year)
Our "single account" platform creates a seamless user experience across offerings
As evidenced below, we have demonstrated data driven cross-sell capabilities in each state in which we are live
• DFS paid user database across 43 states creates a significant base for future OSB and iGaming users as new states go live
• DFS crossover during launch year and year 1 is on average ~30% of paid users
Note: Excludes IA because the state required in-person registration for OSB until January 2021 and TN, MI, and VA because these states only recently launched OSB in November 2020 and January 2021, respectively.
(1) Percentage of DFS users who were active in the 1 month prior to state launch that were cross sold into OSB and/or iGaming.
(2) Launch Year defined as the stub calendar year after launch. Year 1 defined as the first full calendar year with OSB and/or iGaming.
69%
Colorado
59%
Illinois
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