Spotify Results Presentation Deck

8th Annual Wrapped Campaign Spotify < x This year you had layers, like an onion But you listened to music, unilke an onion Spotify Time to meet your listening personality... Spotty The Adventures You're a seker of sound You venture out into the unknown searching for fresherorists, desper cuts, newer tracks-specially gem yet to be found ENVU ses Varialy sm Share this story Spotify Love the music. Own the merch. #SPOTIFYWRAPPED On November 30, 2022, we launched the 8th annual year-end Spotify Wrapped campaign to users in 111 markets. Collectively, 156 million MAUs engaged with Wrapped content in Q4 (up 30% Y/Y) and there was strong Y/Y growth in engagement across all regions and demographics. This year we included artist merch in the app to help fans get closer to their favorite artists. During the Wrapped campaign, we hit the highest-grossing merch sales week for artists in Spotify history. The Wrapped campaign also debuted concerts for the first time and serviced concerts engaging millions of users, resulting in a 2.7x increase in visitors to artist tour pages. 17

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