Boqii Holding IPO Presentation Deck

Boqii Strategy Roadmap • Expand product portfolios Private labels addressing unmet user needs Achieve higher margin Optimize Product Mix eff Grow Content Offerings to Benefit CAC Personalized content • Drive User engagement • Better manage product sourcing Membership Programs Driving engagement Encouraging repeat purchase • Expand offline network • Consolidate physical store Offline Franchise OME M&A and Strategic Opportunities - Pursue M&A and strategic transactions - Deepen strategic partnerships b:Ali波奇宠物

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