Imperial Brands Results Presentation Deck

UK & Spain: Targeted Brand Strategy Drives Growth IMPROVED SHARE PERFORMANCE FROM BRAND INITIATIVES +20BPS COMBUSTIBLE SHARE GROWTH Share gain driven by Embassy brand Successful launch of new Embassy Signature range in dark market captures 1.8% spot share • Tailored sales activities driven by targeted regional focus • Increased coverage supported by existing advocacy programmes EMBASSY EMBASSY "Signature ~Signature GOLD SILVER 29 Full Year Results | 16 November 2021 Enthan PROTECTION FRESH PROTECT + CE CIGARETS FRESHNESS EMBASSY Embaray QUALITY +10BPS COMBUSTIBLE SHARE GROWTH ● Fumar aumenta el riesgo de ceguera Strong domestic share performance • Share growth across brand portfolio ● Successful rejuvenation of local jewel brands Nobel, Fortuna, Ducados and West brands all gaining share Nobel Fumar aumenta el riesgo de ceguera Nobel Fumar aumenta el riesgo de ceguera Nobel Fumar aumenta el riesgo de ceguera * Nobel IMPERIAL BRANDS 16 SABOR CAPITAL Fortuna 04101- SABOR NUESTRO

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