Ohmyhome IPO Presentation Deck
ohmyhome | Market Challenges and Potential
Real estate is one of the largest asset classes, and the property transaction and related services market in Singapore alone is USD 3.6 billion
per year. The Southeast Asian market presents high market potential with similar challenges faced by the consumers that could be solved by
a data-driven, one-stop-shop platform like ours. We aim to become the go-to property transaction and services platform in the ASEAN
region.
Market Highlights
Growing Housing Market due to Robust
Fundamentals despite Global Uncertainties
DIB
Despite COVID and macroeconomic uncertainties globally, SEA
remains one of the highest growing economies and housing market
remains strong with growing transactions and value
Rising Middle Class Bolstering Housing Demand
ASEAN's middle class to double (to 51% of population) by 2030. Over
380 million (58% of population) are under age 35. ASEAN will become
the 4th largest economy in the world by 2050.*
High Smartphone Penetration and Booming
Digital Economy
ASEAN's digital economy has soared to USD 100 billion, 3x in the
past 4 years, and will grow to USD 360 billion by 2025.**
Customer's Key Challenges
Slow
Property transactions are slow, complex and costly in nature,
with huge information asymmetry and agents acting in silos.
Unreliable
Fake listings are rampant, and freelance agents have varying
levels of service and professionalism. Trust is hard to earn
between customers, agents and service providers.
Cluttered Services
Lack of consolidated services, customers have to find and
manage agents, mortgage, legal, moving, renovation
services separately.
*Source: Research by US-ASEAN Business Council: https://www.usasean.org/why-
asean/growth
** Source: Research by Temasek, Google and Bain:
https://www.bain.com/about/media-center/press-releases/2021/sea-economy-
report-2021/
Annual Residential Property Services Market Size by Revenue in Singapore*
US$3.6 bn (2021)
US$4.1 bn (2026E)
Thailand
Malaysia
Vietnam
Singapore
USD 3.6 Bn
4% CAGR
Indonesia
Philippines
t
*brokerage commissions, marketing and financing origination, renovation and home improvement
Sources: Frost & Sullivan Research
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