Imperial Brands Results Presentation Deck

NV Australia: Actions Are Improving Performance IMPROVED SHARE TRAJECTORY IN RECENT MONTHS GROWTH INITIATIVES TO IMPROVE SHARE • Improved performance over recent months • Initiatives have strengthened trade advocacy Continued success with P&S • Launch of crushball formats and focus on new pack size variants • New brand and product opportunities to address. consumer needs. 28 Full Year Results | 16 November 2021 GOLD CHN PLAYER SPECIAL JE 30 combustible share vs LY JOHN PLAYER SPECIAL JOHN PLAYER SPECIAL B Je 20 ar 25 greme AVE (120)bps 32% RUM Fors GLEND FY21 combustible market share * RIVERSTON ROLLING TOBACCO FRM TOUCH FILTER PARKER & SIMPSON SIMPSON IMPERIAL BRANDS PARKER & SIMPSON 20g lue AMENT 25g of Group net revenue 4% Pack images are internal only

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