Sonos Investor Presentation Deck
Key Drivers of Long Term Growth
1
Continue to raise the bar in
existing product categories
"The Sonos Flywheel"
New households enter the Sonos ecosystem, and existing households
purchase additional products at a steady rate.
1 - Source: Futuresource CY2021.
2
Enter new product
categories
Large growing addressable market
Just scratching the surface: Currently ~2% share of $96B global audio
market¹ and -9% share of 158M affluent households2 in core markets
Driven by
3 Expand geographic reach
Underpinned by
4
New business initiatives
and services
Durable secular tailwinds
2- Source: Euromonitor 2022
Core Markets include the United States, Canada, Australia, United Kingdom, Germany, Netherlands, Sweden, Denmark, France, Switzerland, Norway, Belgium, Italy, Austria, Spain, Ireland, Finland and Poland.
Continued growth in audio and video content consumption and formats
Evolution of remote work and impact on how and where consumers live
Widespread adoption of immersive object-based audio ("spatial audio")
delivered via Dolby Atmos
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