WPP Investor Day Presentation Deck

CONSUMERS EXPECT MORE FROM COMPANIES 25X85% BELIEVE BRAND VALUE for brands perceived as having a high positive. impact on society¹ brands should be about something more than profit² P&G NOW IS THE TIME TO TAKE ACTION. #SCIENCE WILL WIN! 1. Kantar Purpose 2020 Report 2. Generation Z: Building a Better Normal, Wunderman Thompson Intelligence, Dec-20 3. The State of Consumer Spending: Gen Z Shoppers Demand Sustainable Retail, Jan-20 4. Bank of America Gen Z Primer Gen Z Pfizer 62% PREFER to buy from sustainable brands3 Gen Z 90% BELIEVE companies have an environmental and social responsibility4 Gen Z WPP 24

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