Diageo Investor Day Presentation Deck

RTM SCALE AND EXPANSION IS KEY FOR WINNING IN WHISKY North China West China Central China East China South East China South China Population 165 40 120 12% % of IS contribution ~90% Territory expansion Expanded coverage to all 30 cities in the South • Doubled distribution in key T1 & T2 cities in the East ● DIAGEO Channel expansion • Increased # of Liquor Store 'core stores' by +40% Doubled on-trade volumes and improved margins Customer Network Development Expanded wholesaler coverage +30% with additional T2 recruitments Ongoing digitisation in programs and analytics ● 22

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