Investor Relations

CARS COMMERCE cars.com KBB CarGurus Leading Brand & Strong Organic Traffic Strong Brand Drives Marketing Efficiencies Cars.com is #1 in total brand awareness¹ Edmunds 37% TrueCar 35% 58% 57% Qualtrics as of June 30, 2023; total brand awareness shown among CARS' competitive set Majority of Traffic Generated Organically Q3 2023 Cars Commerce Traffic Breakdown 69% 62% of our traffic is organic PAID 38% DIRECT 28% APP SEO 15% 19%

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