Carta Start Up Pitch Deck

We chose a transaction pricing model because: 1 2 We charge $20 per transaction Including issuance, transfers, and option exercises via ACH. 3 Increasing transaction volumes (like option exercises) increases revenue Companies are willing to pay more on a transaction fee model than subscription The pricing model stays consistent when we take companies public $100 plus issuance Free $20 per certificate $20 per certificate $20 per note 600 Full Service Conversion Our legal operations experts convert your paper certificates and options to electronic ones for $100, plus the cost to issue. Issue common certificates Send common stock to founders and advisors for free. Attach vesting schedules and purchase agreements. Issue LLC membership units Express voting and profit interest in a Limited Liability Company by issuing membership units. Issue preferred certificates Send preferred stock to investors. They get their own eShares dashboards to track their investments. Issue convertible notes Give your noteholders a dashboard to track their holdings. Convert debt to equity in one click. Issue options Son alf the

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