Snap Inc Results Presentation Deck
Business Highlights
We grew and deepened our engagement with our community:
DAUS were 406 million in Q3 2023, an increase of 43 million, or 12%, year-over-year.
• Total time spent watching Spotlight increased over 200% year-over-year.
• Since launching My Al, our Al-powered chatbot, over 200 million people have sent over 20 billion messages, which we believe makes My Al among the most
widely used Al chatbots available today.
• We launched our new Generative Al powered feature called Dreams, which enables Snapchatters to create generative Al selfies.
• We are seeing more creators posting content to Snapchat, with nearly three times more public Stories posted in the US compared to Q3 2022.
We are focused on accelerating and diversifying our revenue growth:
We returned to positive revenue growth this quarter as we continue to execute against our strategy of accelerating and diversifying our revenue growth.
During Q3, we implemented over 17 major machine learning ranking and optimization improvements for App, Web, and Dynamic Product Ad (DPA)
optimization goals.
• We launched our Total Takeover solution, which includes First Commercial, First Lens, and First Story, and lets advertisers reserve the first Commercial, Lens,
or Snap Ad a Snapchatter sees.
Snapchat+, our subscription service that offers exclusive, experimental, and pre-release features, reached over 5 million subscribers in Q3 2023.
We integrated with Shopify Audiences, which enables Shopify Plus merchants to extend their reach and find new customers on Snapchat who have high
intent to purchase their products.
• At our 2023 Beauty Summit in September, we announced new advertising tools for beauty brands such as beauty AR Lenses and Bitmoji beauty drops.
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