Asos Results Presentation Deck

◄ © 2023 asoS 1 Best & most relevant product c.40% The role of ASOS own brands Unique mix of own and partner branded product is a powerful driver of basket economics and customer value Differentiation 71% of customers have purchased and exclusivity an own brand item Acquire customers and drive traffic Authenticity as a destination for fashion 55% of new customer orders contain own brand product We are a fashion brand selling fashion, we truly understand the target customer and the industry c.60% Our role for partner brands Access to global fashion-loving 20 somethings Amplify brands to younger consumers and places they cannot reach by themselves Fashion credibility and relevance Profitable H platform for growth Reframe brands through a unique fashion-led visual approach Provide brands with a brand- building and profitable distribution channel for growth 19 asos

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