PitchSend

Ulta Beauty Investor Day Presentation Deck

Enhance Successful Loyalty Program (ULTA Approximately Seven Million Plus Customer Loyalty Program Members Represents Over 50% of Sales and Is Growing Higher Shopping Frequency and Spend Than Non-Members In Process of Prudent Conversion to New Customer Preferred Program, "ULTAmate Rewards® • Customer Can Redeem Points In-Store and Online for Cash Discounts on Purchases Provides a Robust Database of Customer Information and Shopping Behavior for CRM Applications " · 10 Provides Significant Opportunity for Segmentation Based on Customer Behaviors Facilitates Tailored, One-On-One Marketing Initiatives to Customers Long Term Opportunity BEAUTY THE Club AT ULTA BEAUTY ULTAmate rewards 14

View entire presentation