Klaviyo IPO Presentation Deck

Al capabilities today guided consumer intelligence Predictive analytics Mia Rivera Viewed wine glasses Viewed wir Mon at 8:55 a.m. Predictive analytics Expected date of next order Total CLV: $1347 Churn risk: 43% Average time between orders: 35 days Average order value: $114.48 A/B testing Beach day must-haves Get our best deals on fetching pet accessories-just in time for summer. Shop now A 21% placed order rate Test results Winning metric Placed order rate +11% Beach day must-haves Get our best deals on fetching pet accessories-just in time for summer. Test size 45% of total recipients Shop now Winner A 95% win confidence Statistically significant B 10% placed order rate Benchmarks Benchmarks Average order value Your company Your peer group Industry median How to improve placed order rate →→ Business performance Average cart size Average order count Average order value Placed order rate Good Good Good A Poor

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