CONSTELLATION Cagny 2023
Constellation Brands
WHAT ELSE INFORMS OUR STRATEGY?
BETTERMENT, FLAVOR, AND DIGITAL TRENDS ARE ALSO IMPORTANT
GROWTH IN THE
BETTER-FOR-YOU SEGMENT IN
BEVERAGE ALCOHOL IN THE U.S.
(CY19-CY22)
25%
KIM
CRAWFORD
CAGR 1
70
IN BEVERAGE ALCOHOL
GROWTH IN FLAVOR PRODUCTS GROWTH IN 3-TIER E-COMMERCE
BEVERAGE ALCOHOL SALES
IN THE U.S.
(CY19-CY22)
IN THE U.S.
(CY19-CY22)
22%
3.2x²
CAGR 1
KIM
CRAWFORD
70
1. Source: Better-for-you incudes No-Alcohol, Low-Alcohol, Seltzers, Natural/Organic/Biodynamic, CSD-BevAlc Blend, Kombucha, Light-Calorie, Low-Calorie (excludes Traditional Light Beer).
Flavor includes Hard Seltzer, Flavored Beer, Flavored Malt Beverages, Cider, and Ready-to-Drink Cocktails. IRI, Multi-Outlet + Convenience dollar sales, Calendar Years 2019 and 2022.
2. Source: IRI EMI through November 27, 2022.
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