Asos Results Presentation Deck
We expect returns rates to normalise as
restrictions lift...
Sep
Underlying Returns Rate
Nov
YoY -HY21
Oct
Dec
Jan
HY20
Feb
70
60
50
40
30
20
10
O
-10
-20
Consumer behaviour
... and correspondingly expect demand
for going out product to start to
return...
Mar '20 to Feb '21 YoY Sales Growth: COVID Period
23% of mix
-9% mix change
Going Out*
41% of mix
+11% mix change
Casualwear,
Activewear,
F&B
ASOS Excl
Going Out
*Dresses, formal wear and fashion footwear
55
50
45
40
35
30
25
20
15
10
5
O
...and we expect online penetration to
stabilise above pre-pandemic
penetration levels
29%
23%
'18%
¹17%
2019
Online Penetration by Segment
UK
US
EU*
52%
38%
27%
25%
2020
ROW*
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48%
30%
25%
23%
2021
Source: GlobalData Jan21 update based on calendar
year including tax & kidswear; *Available data only for
19 EU and 28 ROW countries
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