Prada Investor Day Presentation Deck

● Communication Boosted and Digital Media Investment Accelerated Relevant increase in communication investment More than proportional increase of digital- related spending Focus on purpose driven communication through partnerships (e.g. Fondazione Prada, Rong Zhai, Luna Rossa) Strong leverage of local and global celebrities and influencers Constant investment in emerging platforms 1 Total communication investment includes: content production, media, events and PR 2 Digital spend includes: digital campaigns, digital media and performance marketing PRADA Group Total communication investment¹ (2019 Actual - 2021 Forecasted) ~+25% 60 2019 ACT ~+80% 2021 FCT Other spend Digital spend Capital Markets Day 2021 2

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