BAT Results Presentation Deck slide image

BAT Results Presentation Deck

FY 2020: Building A Better Tomorrow™ glo BAT A BETTER TOMORROW 13.5m Non-Combustible product consumers* BAT A BETTER TOMORROW +3m Non-Combustible product consumers* V vuse 26% Value Share In Top 5 markets** Vuse +52% Vapour Pod/Liquid Volume growth 14 % Volume share In Top 9 markets** glo +29% THP Stick Volume growth (ex Sens) VII VELO BAT VELO A BETTER TOMORROW 40% Volume Share In Top 6 markets** +62% Pouch Volume growth Growth versus FY19. Source: Company data. * See Appendix A6 Top 5 vapour markets: US, Canada, UK, France, Germany. T5 represent c. 75% of Vapour industry revenue (closed-system). Top 6 Modern oral markets: US, Sweden, Denmark, Norway, Switzerland and Germany. Top 9 THP markets: Japan, South Korea, Russia, Italy, Germany, Romania, Ukraine, Poland and Czech Republic. T6 represent c. 95% Modern Oral industry revenue. T9 represent c. 90% of THP industry revenue. Vuse brand represents c. 80% of FY20 vapour revenue. Continue to migrate remaining Vype brands during 2021. Velo brand represents over 50% of FY20 Modern Oral markets. Continue to migrate remaining EPOK, LYFT brands during 2021. ** Share definitions see Appendix A3. 9
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