Snap Inc Investor Presentation Deck

Snap Inc. Millennials The Snapchat Generation Largest Generation in US History¹ They're expected to drive over half of the increase in expenditure growth over the next decade. 1. Census Bureau. 2. Fundstrat, commissioned by Snap Inc. 2019. 3. Cassandra an Engine Company. Generational Spend Research Q1'19. Gen Z $323 Billion in Direct Buying Power $1.2 Trillion in Indirect Purchasing Power³ Still developing brand loyalty, which is attractive for advertisers who focus on lifetime value. Together, these generations have over $1 trillion in direct spending power.³ 9

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