Snap Inc Investor Presentation Deck

Snap Inc. Path to Profitability and Positive Free Cash Flow Quarter-to-date revenue growth is approximately 8% year-over-year Forward looking revenue visibility remains limited given uncertainty in the macro environment $500 million¹ estimated reduction in the annualized cash cost structure² relative to Q2'22: → $50 million estimated reduction in fixed content costs within cost of revenue → $450 million estimated reduction in adjusted operating expenses³ inclusive of personnel and other opex cost reductions → Estimated transition costs of approximately $110 to $175 million, with approximately $95 to $135 million expected to be incurred within adjusted operating expenses², and the majority expected to be incurred within Q3'22 Focused on delivering adjusted EBITDA and positive free cash flow at current revenue levels: → Reduced fixed content costs expected to be fully implemented by end of 2022 → Disciplined management of adjusted operating costs to drive meaningful operating leverage when revenue growth accelerates ¹The charges that we expect to incur are subject to a number of assumptions, including local law requirements in various jurisdictions, and actual expenses may differ materially from the estimates disclosed above. ² Cash cost structure refers to total cost of revenue plus total operating expenses less non cash expenses such as stock based compensation, depreciation, and amortization. 3 Adjusted operating expenses exclude stock based compensation, depreciation, and amortization. 9

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