Shopify Investor Day Presentation Deck

...each with strong growth over time... 20% 22% 16% 17% 2015 17% 13% 32 out of 33 Shopify cohorts win 25% 24% vs 13% Average CAGR 18% 20% 17% 17% 17% 2016 18% 13% 21% 20% 24% 17% 17% 17% 2017 20% 12% 25% 29% 18% 17% 2018 32% 18% 20% 12% 26% 20% 30% 18% 18% 2019 26% Shopify cohorts CAGR 16% 12% 28% 19% 9% 7% 2020 10% 10% ecommerce CAGR 7% 2% 24% 10% 20% 7% 2021 *CAGR calculation taking the most recent quarter of GMV (Q3-23) divided by the first full quarter of GMV for a given cohort 46% 9% Initial ramp but reversion anticipated 24% -2% 66% 10% 92% 7% 2022 137% 8% 62% -14% 195% 192% I 15% 4% 2023

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