Wix Investor Day Presentation Deck

Path to 2025 Operating Leverage Non-GAAP operating expenses as % of revenue 125% 100% 75% 50% 25% 0% 71% 63% 2019 Self Creators 68% 102% 2020 Partners Note: Gross margin figures are non-GAAP. Analyst & Investor Day | May 2022 60% 108% 2021 96 - 99% 61 - 62% 2022 51% 65% By 2025 <50% <50% Long-term 16 Operating expenses targeted to be less than 50% of revenue for both Self creators and Partners over the long-term Improvement in operating margin driven by leverage from recent R&D and S&M investments, which will not repeat Meaningful improvement in Partners operating margin (~10% annually) as business scales rapidly Wix

View entire presentation