Zegna SPAC Presentation Deck
2.C Focus on Zegna
ZEGNA BELONGS TO TODAY
ATTRACTING NEW CUSTOMERS
Key KPIs
TIME
DAVE
MAX
WALLE
BLOK
M
NRUBATUAL
PEOPLE
The ZEGNA X FEAR OF GOD collaboration - Some data points on a successful recent initiative
Collection revenues split
Organic reach
of 100 million users
Acquired 15,000 new
younger Fear Of God users
aged 18-34
Zegna
FEAR OF GOD
EXCLUSIVELY FOR
Ermenegildo Zegna
By channel¹ (%)
OFFLINE
62%
ONLINE
38%
EMEA
10%
AMERICAS
18%
By region (%) ¹
REST OF APAC
10%
GREATER CHINA
62%
By customer base (%)
EXISTING CUSTOMERS
(AOV² €1,800)
12%
NEW CUSTOMERS
(AOV² €1,000)
88%
Best selling items
Ermenegildo Ze
FEAR OF GOD
Sold out
after 2 days
Sources: Company information
Note:
1. Refers to DTC only
2. Stands for "Average Order Value"
CONFIDENTIAL
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