Kinnevik Results Presentation Deck
KINNEVIK HAS INVESTED SEK 184 MILLION INTO COMMON, A RESIDENTIAL BRAND
AND TECHNOLOGY-ENABLED PROPERTY MANAGER
Description
Case Validity
Strategic Fit
■
■
■
✓ Common
Investment Overview
Common is a residential brand and technology enabled property manager based in New
York
The company manages residential apartment buildings on behalf of build-to-rent asset
owners. This includes marketing, viewings, leasing documentation, on-site operations,
maintenance and renewals
Common has signed agreements to manage 17,600 units across its three brands, focused on
urban millennials, families with kids, and suburban workforce housing
For tenants, Common offers a more seamless experience through rentals that are all-inclusive
and flexible, with virtual walk-throughs and online contracting. This has resulted in a historical
vacancy rate of half of the industry average
For asset owners, Common improves operating yields by automating more processes and
driving better marketing conversion rates relative to unbranded properties
In addition to property management, Common offers the option to convert some traditional
units to co-living, which can significantly enhance the asset owners' returns through
densification
The business model is asset-light, with no direct exposure to underlying real estate prices
Common is effectively a managed marketplace that connects tenants with asset owners, but
plays a deep facilitation role in standardising this relationship to remove friction
▪ Living is a big share of wallet, typically representing around one-third of millennials'
disposable income
The sector has been characterised by limited innovation and technology investment over a
number of years, which has restricted consumer choice and resulted in no established brands
5
KINNEVIKView entire presentation