Marti Investor Presentation Deck
3. Solid customer retention, reinforced by scale
Commute accounts for more
than 90% of all rides¹
Daily
commute
60%
First and
last mile
commute
33%
Leisure
7%
93% non-discretionary
60
50
40
30
20
10
0
10%
1000
App opening to ride conversion ratio increases with vehicle availability²
2.9
3.3
Q1'20
12%
800
3.2
3.5
Q2'20
15%
600
3.5
17%
7.7
500
3.2
20%
400
8.8
25%
300
3.1
Q1'21
Distance of rider to the nearest vehicle (meter)
12.2
34%
Q3'20 Q4'20
-Avg. daily vehicles deployed (thousands)
200
Vehicle availability drives customer retention³
4.0
43%
18.7
100
Q2'21
4.1
48%
17.9
50
Greater vehicle.
availability
3.7
18.7
50%
40
3.2
28.4
Q3'21 Q4'21 Q1'22
Avg. monthly rides per unique rider
53%
30
4.0
29.3
Rider preference
Q2'22
54%
20
4.7
Source: Company information. Note: 1. Share of rides from daily commute and first and last mile journeys in Istanbul. Definition of journeys: (i) first and last mile: rides that start or end in 100m radius of metro, metrobus, marmaray, ferry stops; (ii) leisure: Rides with more than 10 times difference
between the total ride distance and the air distance (bird's eye view) from start to end points of ride; (iii) commute: all remaining rides. Outliers for short or missing distance info excluded. Period: Sept 2021-Sept 2022. 2. Scooters (fleet generations 1,2,3,4) included in analysis for Jun 2021 - May 2022
period. 3. Based on E-scooters data, Q1'20-Q3'22 period.
Increased
demand
Q3'22
36.2
5
4
3
2
1
22
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