Telia Company Investor Day Presentation Deck
DRIVING MEDIA MONETIZATION
Ads
SVOD
36
Starting point
Record high viewership
Strong and growing AVOD base¹
Linear advertising recovering from COVID-19
●
●
●
●
>50%
Commercial share of
viewing in Sweden
Solid SVOD offerings, through CMORE & Telia TV
Key sports rights secured, including SHL and UCL²
CHAMPIONS
LEAGUE
42%
YoY increase in TV4 online
time spent 2019-2020
+21%
CMORE user base growth
YOY 2019-2020
SHL
HOCKEY
ALLSVENSKAN
>1 MILLION
Viewers of first-of-a-kind in
Europe movie release
1. AVOD = Advertising Video on Demand
2. SHL = Swedish Hockey League; UCL = UEFA Champions League
STRATEGY
Growth strategy
●
Market leading reach
... combining linear with rapidly growing digital inventory
Accelerate transition from linear to digital
leveraging new analytics based concepts
2.5X Digital advertising revenues
growth 2020 to 2025
Growing CMORE stand alone and in
Telia customer base
Leadership position enables cross-sell
and customer lifetime value
Inspire
+33%
IPTV gross intake H2
2020 vs H2 2019
UPDATE 29 JANUARY 2021
DOEN ONSU
SE UPP FÖR
JONSSON
LIGAN
Connect Transform
TOMAS ALFREDSON
BIOPREMIAR JULEN 2020
Liga
Lire l
C MORE
Fly
MESS
BE
CK
EPÄILYKSEN
TUOLLA
PUOLEN
C MORE ORIGINAL
HOO
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