Pinterest Results Presentation Deck
"People come to Pinterest to dream up
and plan their next holiday. With Travel
Catalogs, we were able to make our
ads more actionable and saw a strong
increase in users clicking through to view
available hotel listings,"
Miriam Abels
Digital Performance Marketing,
TUI Germany
TUI, one of the world's leading tourism groups, knows that people come
to Pinterest to get inspired and plan holidays. By adding Travel Catalogs
to their full funnel approach, TUI was able to promote their large variety
of hotel listings, and make their ads more actionable by allowing users to
easily click through to them.
The results for TUI were strong, leading to 6x higher outbound
clickthrough rate (OCTR) and a 80% lower outbound-cost-per-click
(oCPC) than they were seeing in previous conversion campaigns.
℗
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