Wix Investor Day Presentation Deck

Marketing Investment Has More Than Doubled $19 Q1'15 $25 Q1'16 $32 Q1'17 $44 Q1'18 Note: Excludes $6 million in Q1'15, ~$7 million in Q1'16, ~$9 million in Q1'17 and ~$4 million in Q1'18 of brand marketing expenses Marketing Investment ($ millions) 2.3x $19 Q1'15 $44 Q1'18 48

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