Imperial Brands Investor Day Presentation Deck

NGP: Leveraging the strengths of wider Imperial set-up Consumer Insights Will integrate across combustibles and NGP Common consumer journey and largely similar consumer needs as consumers often use multiple categories R&D Combustibles experience and expertise can be leveraged for heated tobacco selectively (e.g., stick quality, flavour variety) 79 Capital Markets Day | 27 January 2021 Supply Chain/ Logistics Clear scale benefits in manufacturing, warehousing and transportation Marketing/ Advertising Will require dedicated digital platform and stronger capabilities Harness agency relationships IMPERIAL BRANDS Route to Market • In-market execution by existing local teams Fully leverage strong existing retail partnerships and selectively add specialist channels

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