Snap Inc Results Presentation Deck

Average Daily Active Users (DAU) (in millions, unaudited) GLOBAL 187 Q4'17 EUROPE 2 60 Q4'17 191 Q1'18 62 Q1'18 188 Q2'18 61 Q2'18 0% 186 Q3'18 -2% 59 Q3'18 186 Q4'18 60 Q4'18 190 Q1'19 61 Q1'19 NORTH AMERICA ¹ 80 Q4'17 47 81 REST OF WORLD Q4'17 Q1'18 48 Q1'18 80 GLOBAL DAU INCREASED 2% QOQ Q2'18 47 Q2'18 -1% 79 Q3'18 +2% 47 Q3'18 79 Q4'18 47 Q4'18 80 Q1'19 49 Q1'19 We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of days in that quarter. ¹North America includes Mexico, the Caribbean, and Central America. 2Europe includes Russia and Turkey. 9

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